The Process
Royce will perform a brand audit to ensure you are optimally presented to your intended customers. Once those changes are implemented, we build your online brand in concert with best practice content management and search engine optimization techniques.
Search engine optimization and natural search engine rankings are among our foremost priorities. For those of you who are a little slow: Search engine optimization is the modification of a website’s construction, content, and inbound linking to better position the site in the natural/organic results of the major search engines.
Why Search Engine Optimization Important
With today’s media choices, the consumer is increasingly in control. Did you know that over 70% of consumers are actively trying to block out, op-out or eliminate online advertising? It is also interesting to note that consumer trust in paid advertising has plunged 41% over the past three years; only 10% of consumers say that they trust Internet ads today.
But here’s the big statistic that you need to take to heart:
Recent studies show that over 65% of Internet searchers believe natural listings to be more or most relevant. It is not enough to have an interesting website, you have to come up in the top 3 search engine results for today’s consumers to even consider you relevant!
Building Your Website with Natural Rankings in Mind
Our award winning website SEO division builds upon the sound website construction by implementing targeted unique content, keyword selection and optimization, anchor text linking, headings tags, alt tags, directory submission and cross site linking strategies.
In addition, the Royce SEO division will:
• Evaluate existing content
• Develop additional content with targeted keyword phrases and mind
• Using appropriate keywords saturation
• Keyword supported file extensions
• Meta and Alt tags
• Text based navigation
• Regular contextual updates
• Spiderabiltiy and Indexabilty
• Site navigation and site map
• External CSS and JavaScript code files
• Digital content: images, news, blogs, video, widgets, etc
• Traffic analysis
Now that we have dispensed with all of the normal BS, here’s the simple truth: Our core value is our off the cuff analysis of your brand that you won’t find in any books or newsletters. Whether your customer is Joe six pack or Susie soccer mom, we will help your customers find you and show you exactly how to empty their wallets in your bank account.
